Cookies

Our website uses cookies. Cookies are small text files that are stored in the user's internet browser or by the user's internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified the next time the website is accessed.

We use these cookies to make our offer more user-friendly, effective and safer. Cookies also enable our systems to recognize your browser after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognized after a page change.

The processing is based on art. 6 (1) lit. f GDPR due to our largely justified interest in optimal functionality of the website as well as a user-friendly and effective design of our service offering.

Cookies are stored on your computer. You therefore have full control over the use of cookies. You can be notified before cookies are set by means of appropriate technical settings in your Internet browser and decide in each individual case whether you wish to accept this setting and prevent the storage of cookies and the transfer of the data contained therein. Already stored cookies can be deleted at any time. However, we would like to point out that you may then no longer be able to use all the functions of this website to their full extent.

The links below will tell you how to manage (or deactivate) cookies in the most common browsers:

Chrome browser: https://support.google.com/accounts/answer/61416?hl=en (https://support.google.com/accounts/answer/61416?hl=en)
Internet Explorer: https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies)
Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac (https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac).

ANALYSIS OF ADVERTISING COMMUNICATION

The data processing described below in this section, in particular the setting of cookies, is performed on the basis of art. 6 (1) lit. f GDPR due to our largely justified interest:

- the needs-based and targeted design of our website, e.g. with analysis and statistical tools

- in the targeted addressing of website visitors through interest-based advertising, e.g. through conversion tracking

- in direct customer communication, for example with the help of live chat tools.

You have the right to veto this processing of your personal data in accordance with the art. 6 (1) lit. f GDPR, for reasons related to your personal situation.

USE OF GOOGLE ANALYTICS

Our website uses the web analysis service Google Analytics from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with applicable data protection laws.

The processing of the data serves to analyse this website and its visitors. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to create reports on website activities and to provide other services for the website operator in connection with website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not associated with other Google data. Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. Google uses this to shorten your IP address within the member states of the European Union or in other signatory states of the Agreement on the European Economic Area in advance. Only in exceptional cases will the complete IP address be transferred to a Google server in the USA and shortened there. Your data may be transferred to the USA. According to the US-EU Data Protection Agreement, Google is certified as a "Privacy Shield" and is thus obliged to comply with European data protection laws. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

Processing of this data by Google by downloading and installing the browser plugin available under the following link [https://tools.google.com/dlpage/gaoptout?hl=en (https://tools.google.com/dlpage/gaoptout?hl=en)]. You may set an opt-out cookie to prevent Google Analytics from collecting data across devices. Opt-out cookies prevent future collection of your information when you visit this website. For this to work fully, you must log out on all systems and devices used. Click here to set the opt-out cookie: Disable Google Analytics (javascript:gaOptout()).

USE OF GOOGLE ADS CONVERSION TRACKING

Our website uses the online marketing program "Google Ads", including the tracking of conversion. Google Conversion Tracking is a service operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the data controller responsible for your data if you have your habitual residence in the European Economic Area or Switzerland. Google Ireland Limited is therefore the company affiliated with Google which is responsible for processing your data and for ensuring compliance with applicable data protection laws.

When you click on ads served by Google, a cookie is placed on your computer to track the conversion. These cookies have a limited validity, do not contain any personal information, and therefore cannot be used to personally identify you. If you visit certain pages on our site and the cookie hasn't expired, we and Google can tell that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a separate cookie. Therefore, it is not possible to track cookies in relation to the websites of AdWords customers. The information collected with the conversion cookie is used to compile conversion statistics. This allows us to determine the total number of users who have clicked on our ads and been redirected to a page that has a conversion tracking tag attached. However, we do not provide them with any information that could be used to identify them personally. You can prevent the storage of cookies by making appropriate technical settings in your Internet browser. Please note, however, that you may not be able to use all functions of this website to their full extent. You will then not be included in the conversion tracking statistics. You can also disable personalized advertising in Google's advertising preferences. You can find an introduction to this at https://support.google.com/ads/answer/2662922?hl=en (https://support.google.com/ads/answer/2662922?hl=en). You can also disable the use of cookies by third parties by visiting the Network Advertising Initiative's opt-out page at https://www.networkadvertising.org/choices/ (https://www.networkadvertising.org/choices/) and following the opt-out instructions. For more information and Google's privacy policy, please visit: https://www.google.de/policies/privacy/ (https://www.google.de/policies/privacy/).

USE OF THE TALK TO LIVE SYSTEM

Our website uses the live chat system of tawk.to inc. (187 East Warm Springs Rd, SB298, Las Vegas, NV 89119, USA, "tawk.to").
The system serves to facilitate communication between you and us in our role as provider. Anonymised data is used for the operation of the system and for web analysis. This data can be used to create user profiles under a pseudonym, which may contain cookies. The cookies enable your Internet browser to be recognized, your data can be transferred to the USA. Since the US-EU data protection agreement, tawk.to is subject to the "Privacy Shield" and is therefore obliged to comply with the European data protection laws. tawk.to may not be used to personally identify visitors to this website without the express consent of the person concerned.

You can prevent the storage of cookies by making appropriate technical settings in your Internet browser. However, it is possible that you will not be able to use all the functions of the website to their full extent afterwards.

RIGHTS OF THE AFFECTED AND STORAGE DURATION

Duration of storage After completion of processing in accordance with the contract, the data is initially stored for the duration of the warranty period, then stored in accordance with the statutory, in particular tax and commercial law retention periods and deleted after the period has expired, unless you have consented to further processing and use.

Rights of the data subject If the legal requirements are met, you have the following rights in accordance with Art. 15 to 20 GDPR: right of access, correction, deletion, restriction of processing, transferability of data. You also have the right to object to processing based on art. 6 (1) GDPR, as well as against the processing for the purpose of direct advertising in accordance with Art. 21 (1) GDPR.
You can contact us at any time. You can find our contact details in our imprint.
Right of appeal to the regulatory authority. You have the right to lodge a complaint with the regulatory authority under Art. 77 GDPR if you believe that your data are not being lawfully processed.

Right of objection If the data processing described here is based on our legitimate interests in accordance with Art. 6(1)f) GDPR, you have the right to object to the processing of your data at any time with effect for the future for reasons arising from your particular situation. If the objection is successful, we will no longer process the personal data unless we can demonstrate compelling legitimate reasons for processing that outweigh your interests or rights and freedoms, or the processing is intended for the assertion, exercise or defence of legal claims. If personal data are processed for the purpose of direct marketing, you can object to this at any time by notifying us. If the objection is successful, we will no longer process the personal data for the purposes of direct marketing.
last update: 19.11.2018

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